Case study
Agency: Publicis Sofia, Client: Groupe Renault
Brief:
For the launch of the new Renault Megane, Publicis needed to find a way to access specific target group of upper mid-class audience, specifically well-paid young professionals and managers.
Solution:
Publicis decided to use ADViFi as a marketing channel to gain access to the working Millennials, having lunch and dinner at preselected high-end restaurant chains. When visitors connected to the WiFi at the venues, they saw Renault adverts about the launch of their new model, incentivizing them to discover more about the product.
The results:
7,282 people saw the advert
2,065 clicked on it
the campaign recorded 28.3 % CTR